Habia Cable AB
Habia Cable develops, manufactures and sells custom-designed cables and cable systems for demanding applications. The company is one of the largest manufacturers of custom-designed cables in Europe.
Habia Cable operates in two business areas: Telecom and Other Industry Its products are sold in approximately 50 markets. The President of the company is Carl Modigh. Born in 1972, Carl Modigh holds a degree in Engineering and an Executive Master of Business Administration and has worked at Habia Cable since 2006.
Habia Cable develops, manufactures and sells custom-designed cables and cable harnesses. The company is the leading player in Europe in these areas. Its products are used in demanding, high-tech applications in harsh environments. Many cables have unique properties and are made from high-performance materials that are able to withstand, for example, extremely high or low temperatures, radioactivity, pressure, fire, bending or vibrations.
Telecom and Other Industry
Habia has two business areas: Telecom and Other Industry. The cables in the Telecom business area are mainly used in base-station antennas for mobile telecom. These products are relatively standardized. In Other Industry, most cables are adapted to meet specific customer needs and are delivered, for example to the nuclear power, defense, transport, offshore and manufacturing industries.
Increased production in China
Habia conducts manufacturing operations in China, Sweden, Germany and Poland. The facility in China is now the largest in the company. During 2015, the production of telecom cables was concentrated to this plant, allowing the company to boost its competitiveness in a market segment with increasing price pressure.
In Sweden, manufacturing focuses on customized cables, including cables for the nuclear power market, where demand increased sharply during the year. The German plant manufactures equipment wire and cables, while the facility in Poland focuses on cable harnesses. The manufacturing volume within cable harnesses also increased significantly during 2015. This positive trend created opportunities for new investments and a continued expansion of the operations.
Product and quality development
Habia conducts proprietary, group-wide product development, as well as local development at each plant. Some projects are fully or partly financed by customers, for example, in the offshore and defense segments. Group-wide development focuses on casing and insulating materials. Local development focuses on designing customized cables and cable harnesses. Each plant has specialists who support the development of the types of cables manufactured there.
Focus on quality throughout the production chain
This focus on quality encompasses the entire production chain – from design, development and manufacturing to delivery. The company’s product-quality order fulfillment rate has remained steady at 99 percent without complaint for many years. All of Habia’s plants have been awarded ISO 9001 quality certification. Many products meet the quality requirements of industry standards and hold third-party certification from, for example, Det Norske Veritas (DNV) or Underwriters Laboratory. During 2015, the company’s offshore cables were certified according to the NEK 606 industry standard. The facility in Poland was certified according to the ISO 14001 environmental standard.
Many of Habia Cable’s products are used in harsh environments. These cables must be able to withstand extreme temperature fluctuations, abrasion, chemicals and radiation. The durable plastic material PEEK is ideally suited to these types of environments. The material is extremely hard and able to withstand aggressive abrasion. It is also halogen-free and naturally fire-resistant, which means that it produces low levels of smoke and toxins should it start to burn. Habia has used PEEK exclusively as an insulation material in its cables for many years. “PEEK is our most exclusive material and it has a relatively small field of application. But thanks to its extreme durability, it is often the best alternative in cases where a cable is exposed to significant external strain,” says Johanna Björling, Head of Product Development at Habia Cable.
During the year, Habia relocated its remaining production operations for coaxial cables for telecom applications from Söderfors, Sweden, to its plant in Changzhou, China. “The majority of these products are already manufactured in China, where most of our customers are also located,” explains Carl Modigh, President of Habia Cable. “We also moved our industrial cable manufacturing to new premises in Changzhou. This will allow us to expand our area and capacity for telecom production.”
Habia is strengthening its offering in the offshore sector. During the year, the company completed the certification process for a new type of installation cable for oil platforms. “The requirements in the offshore sector are very strict. This certification will enable us to offer our products in additional areas of the market,” says Kent Lundström, Manager for the offshore segment at Habia. “These cables are fire-resistant and must be able to withstand spray and spillage of oil and chemicals.” The standard is known as NEK 606 and the certification process started a couple of years ago. “We are also strong in the area of high-temperature products and have developed a new product called Medium Voltage High Temperature,” says Kent Lundström. This range is used, for example, in pumps and heating cables, and must be able to withstand temperatures up to 200 degrees Celsius.
2015 was the strongest year to date for Habia’s Polish plant. Compared with 2014, invoicing of cable harness increased 40 percent and order bookings 61 percent. “These strong figures were the result of an increase in demand from existing customers, as well as new customers in such countries as Belgium, France and the UK. We have been able to meet this demand thanks to the strong performance of our sales organization and the capacity of our plant in Poland,” explains Plant Manager Aga Pawlowska. “Our main success factors have been our ability to quickly develop suitable technical solutions, the quality of our end products and the commitment of our employees,” she adds.
During 2015, Habia doubled its cable sales to the nuclear power market. “One of the key reasons for this impressive growth was our ability to meet customer demands for short lead and delivery times,” says Micael Lindberg, who is responsible for the nuclear business at Habia Cable. The company’s sales increase was partly a result of growing demand, particularly in Asia. “Asia and the Middle East are two of the fastest-growing markets. Demand is increasing as new nuclear power plants are being built and older facilities are being modernized or upgraded,” explains Micael Lindberg. Habia delivers safety-rated and accident-tested cables used inside reactor containments – for example, in instruments and control systems. The company is also increasingly supplying cables used in other areas of nuclear power plants.