Habia Cable AB

Habia Cable is the Group’s oldest company, acquired in the beginning of the 1980s. The company manufactures custom-designed cables and cable harnesses that often have unique properties. Many of its products are used in high-tech applications in harsh environments, for example with high temperatures or radiation, so many of the cables are made from robust, high-performance materials. Habia Cable is currently one of Europe’s largest manufacturers of custom-designed cables.

Habia Cable in brief

Operations: Customer-driven development and manufacturing of cable products. Habia has proprietary production in four countries and sales around the world.

Offering/range: Products as well as cables and cable harnesses that are customized through design solutions, choice of material, electrical properties and cost-effective manufacturing. Habia also offers a complete range of cables for base-station antennas.

Customers/market: Companies in areas such as telecommunication, nuclear power, defense, offshore and other industry in Germany, France, the UK, the Netherlands, Scandinavian and across the globe.

Competitive advantages: Innovative capacity, technical know-how and manufacturing based on customer orders. Habia has the necessary broad product range and technical performance.

Revenues: MSEK 804

Number of employees: 518

President: Carl Modigh

Read more: habia.com

Carl Modigh, President of Habia Cable

Carl Modigh, President of Habia Cable:

Focus on sustainable transportation

A new, more agile organization. More investments in equipment and product development. But above all, new, exciting initiatives in sustainable transportation. This is how Carl Modigh summarizes the situation at Habia Cable.

What will your focus be for 2021?

Habia is continuing to focus on its concept for temperature-resistant, high-voltage cables, which we previously developed for the offshore sector. We see excellent potential for this concept – which we refer to as Zeroarc™ – in other industries, such as customers specializing in electrified and sustainable transportation.

The defense market is also continuing to grow. We already command a strong position in this market, but plan to develop more cable products, including products for military vehicles. In 2021, construction will also start on a new plant in Poland, which will entail a major capacity expansion. This will provide us with better production flows in our current operations as well as scope for future expansion.

In China, our efforts to grow beyond the telecom sector and broaden our customer base for industrial cables are continuing. We see opportunities here to supply global customers in China with locally manufactured products.

What strengths and areas for improvement have you taken with you from the pandemic in 2020?

We have seen how well our new organization functions. It is centered around Habia’s plants, where we have concentrated more functions and given our plant managers clearer profit and business responsibility. This expanded responsibility has given us better cost control. This is also one of the reasons we were able to make major savings that ensured Habia’s profitability in 2020.

Thanks to this new way of working, we are also able to react even more quickly to market changes and customer inquiries, which are now handled at the plants, where the real production know-how is found. This is possible since we now have better control over the supply chain – from initial inquiry to final delivery. Our success in this regard is reflected in the high ratings we receive in our regular customer surveys.

In 2020, we also made new investments in equipment and product development in Sweden and Germany, which feels particularly positive when times are tough.

Carl Modigh, President of Habia Cable

Habia Cable’s operations

The products are manufactured in Sweden, Germany and China. Around two-thirds of all cables have been developed to meet individual customer needs. The company’s products are customized by technical sales staff and designers at the plants, where industry know-how and expertise in materials technology and design are important strengths. Because custom-designed cables are always developed in small batches, manufacturing based on customer orders is another competitive advantage.